{"id":8603,"date":"2019-05-27T12:51:31","date_gmt":"2019-05-27T12:51:31","guid":{"rendered":"https:\/\/akhilrampal.com\/?p=8603"},"modified":"2019-05-28T13:36:07","modified_gmt":"2019-05-28T13:36:07","slug":"personalisation-a-trend-or-marketing-tsunami","status":"publish","type":"post","link":"https:\/\/akhilrampal.com\/?p=8603","title":{"rendered":"Personalisation: a Trend or Marketing Tsunami?"},"content":{"rendered":"<p style=\"text-align: justify;\"><p class=\"dropcap whb\">The definition of travel has seen a paradigm change in the last decade with innovative technology, burgeoning customer knowledge &amp; choices and the tsunami called \u2018Social Media\u2019. \u00a0In a day &amp; age, where continents are just a click away, travel players globally are constantly challenged to personalize and customize offerings for the new-age traveller. Personalization is the buzzword to turn a happy customer into a delighted one.\u00a0 <\/p><\/p>\n<p>Indeed, that\u2019s what a service industry strives to achieve. Digital &amp; Social has paved\u00a0 the way to access insightful and credible information that drives travel choices and decision-making for a traveller today. However, a travel channel\u2019s biggest strength is its expertise, geographical-spread and consulting role that give the right edge for a customer to enjoy the perfect travel experience. \u00a0It\u2019s not about booking an airline or a hotel or a land package- it\u2019s how you add value by selecting the most convenient &amp; comfortable itinerary that eventually builds customer loyalty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8605 size-medium aligncenter\" src=\"https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel-800x533.jpg 800w, https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel-1160x773.jpg 1160w, https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel-636x424.jpg 636w, https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel-600x400.jpg 600w, https:\/\/akhilrampal.com\/wp-content\/uploads\/2019\/05\/akhil-rampal-travel.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<div class=\"row \"><div class=\"col-md-6\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8288\" src=\"https:\/\/akhilrampal.com\/wp-content\/uploads\/2018\/04\/31905457_1154940527980946_1071768076074090496_n-820x1024.jpg\" alt=\"\" width=\"800\" height=\"999\" \/><\/p>\n<\/div><div class=\"col-md-6\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8270\" src=\"https:\/\/akhilrampal.com\/wp-content\/uploads\/2018\/04\/22351744_254365031753382_5781883504996384768_n-min-819x1024.jpg\" alt=\"\" width=\"800\" height=\"1000\" \/><\/p>\n<\/div><\/div>\n<p style=\"text-align: justify;\"><p class=\"dropcap whb\">The process of achieving that goal is not easy. Identifying that blind spot &amp; knowing the motivation of a traveller is one of the key steps for a tailored &amp; transformational approach. Personalization 2.0 in an evolved, scientific way will form the roadmap for a delighted traveller. Gathering and studying customer data with insightful analytics &amp; measurable findings are aiding travel platforms to be at the right place, at the right time with the right product for the ever-evolving customer. 1:1 Personalization is indeed the success mantra.<\/p><\/p>\n<div class=\"spacer\"><\/div>\n<hr \/>\n<div class=\"spacer\"><\/div>\n<h3>What do you think about the next level of Personalization in travel?\u00a0 Love to hear your views!<\/h3>\n<p style=\"text-align: left;\"><div class=\"spacer\"><\/div><\/p>\n<hr \/>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Indeed, that\u2019s what a service industry strives to achieve. Digital &amp; Social has paved\u00a0 the way&#8230;<\/p>","protected":false},"author":1,"featured_media":8619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"location":[],"class_list":["post-8603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"_links":{"self":[{"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/posts\/8603"}],"collection":[{"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8603"}],"version-history":[{"count":6,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/posts\/8603\/revisions"}],"predecessor-version":[{"id":8640,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/posts\/8603\/revisions\/8640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/akhilrampal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8603"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/akhilrampal.com\/index.php?rest_route=%2Fwp%2Fv2%2Flocation&post=8603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}